Small Business Market Research
Make smarter business decisions using real market data, customized for Southern Utah.
Southern Utah businesses need access to clear, reliable information to compete and plan effectively.
To support entrepreneurs and existing businesses, So.Utah provides free access to SizeUp, a powerful market research and benchmarking tool.
SizeUp gives small businesses access to the same type of data used by site selectors, lenders, and economic development professionals, including market demand, customer demographics, competitive landscapes, and performance benchmarks.
This tool is free, confidential, and available to all businesses, whether you’re launching a startup, expanding operations, or evaluating new opportunities across Washington, Iron, Beaver, Kane, and Garfield Counties.
Key Tools Available in SizeUp
Small Business Insights
Explore market size, competitors, customers, and suppliers by industry and location
Business Benchmarking
Compare revenue, wages, and performance indicators against similar businesses locally, statewide, and nationally
Small Business Advisor
Access educational guidance across 100+ topics, combining data, text, and video to support informed decision-making
Pulse
Review industry-specific insights to understand trends, risks, and emerging opportunities
Shop Local
Identify and support local businesses while strengthening community-based purchasing
Start your market research
Enter your industry and location below to begin exploring market conditions and performance benchmarks.