Small Business Market Research
Analyze competitors, customers, and market demand using SizeUp, a free business intelligence tool available to entrepreneurs and businesses across Southern Utah.
Start your market research
Enter your industry and location below to begin exploring market conditions and performance benchmarks.
How to use the SizeUp tool
SizeUp helps entrepreneurs and existing businesses understand their local market. Use it to analyze competitors, identify customer demand, and benchmark performance against similar businesses.
Analyze the market
Explore how many competitors exist, where they are located, and how the industry performs locally.
Understand customers
View demographic and spending data to better target your ideal customers.
Benchmark performance
Compare your business against similar companies locally, statewide, and nationally.
Why does SoUtah provide this tool, free of charge?
So.Utah provides SizeUp as part of our mission to support business growth and economic development across Southern Utah. Access to reliable market data allows entrepreneurs, small businesses, and expanding companies to make informed decisions.
By providing this tool free of charge, So.Utah helps businesses better understand their market, identify opportunities, and strengthen the region’s economic ecosystem.
Who can benefit from SizeUp?
Entrepreneurs and startups
Validate demand and identify the best place to turn your business idea into reality
Existing businesses
Benchmark similar businesses performance and identify expansion opportunities
Community and economic development partners
Understand industry trends and local market dynamics
Need help interpreting the data?
So.Utah can help connect you with resources, partners, and economic development insights across Southern Utah.